Most ad accounts lose money somewhere the platform reports don't show. We find where it's going, fix it, and put that budget back to work on things that sell.
Free if your account is a good fit. A written report in 5 working days. Yours to keep.
FENRA / OUT OF THE NOISE SIGNAL
STRATEGY OVER NOISEPROGRESS YOU CAN EXPLAIN
Google AdsShopping & Performance MaxMicrosoft AdsMetaTracking & GA4
THE FREE AUDIT 01 / START HERE
Apply, and we'll audit your account for free. Hire us or don't.
It's the quickest way to see how we think. If your account is a good fit, you get a written report on it, and you're free to act on it yourself.
01
Apply
Fill in the short form. It takes about two minutes, and we don't need any logins yet.
02
We dig in
If it looks like a fit, we ask for view-only access. We can't change anything with it. Then we go through your spend, tracking, structure and product feed.
03
You get the report
Within 5 working days you get a written list of what we found, sorted by how much money is at stake, and what we'd do about each one.
WHAT'S IN THE REPORT
Searches and placements eating budget without selling
Whether your conversion tracking matches what your shop records
How your Shopping feed and Performance Max are set up
Whether your targets make sense for your margins
The first three changes we'd make
Best fit: ecommerce brands spending £3k or more a month on ads.
This one is for a made-up brand, but these are the kinds of problems we check every account for. Each finding comes with what it's costing and what we'd do about it.
FENRA / ACCOUNT AUDITPinecrest OutdoorExample brand · Google Ads & Shopping · £18k a month
Money at stake≈ £4,300/month
01High impact≈ £1,900 / month
Performance Max is paying for people already searching for you
What we found
About 38% of Performance Max spend went on searches for the brand name. Most of those people would have bought anyway.
What we'd do
Exclude brand terms from Performance Max and give brand its own campaign with a tighter budget.
02High impact≈ £1,200 / month
Every sale is being counted twice
What we found
Google Ads counts purchases from its own tag and from GA4. Reported ROAS is 5.1, but the real figure is closer to 3.4, so bids are set too high.
What we'd do
Keep one main conversion action, then reset bidding targets to match the real numbers.
03Medium impact≈ £1,200 / month
Product titles don't match what people search for
What we found
Six in ten product titles are just the product name, with no type, colour or size, so they rarely show up for specific searches.
What we'd do
Rewrite titles for the top 100 sellers first, then measure the change in impressions and sales.
WHAT WE DO 02 / EXPERTISE
Paid media is the tool. Profit is the point.
We look at the click, the customer and the margin together. A campaign can look great inside Google Ads and still lose you money.
01
Paid search & Shopping
Search, Shopping, Performance Max and Microsoft Ads, run against your margins rather than the platform's recommendations.
There's no secret playbook. We find the problems, fix them, and check the fix actually worked. Then we do it again.
01
Get the context
Your margins, best sellers, seasonality and what's been tried before. We ask a lot of questions early on.
02
Fix the leaks
Tracking, wasted spend and structure come first. If you scale a leaky account, it just leaks faster.
03
Grow what works
Then we move budget toward what's profitable and test new ideas with a plan behind them.
04
Report plainly
Short updates on what we changed, why, and what it did to revenue. You can always ask why.
GOOD QUESTIONS 06 / FAQ
Before you apply.
Can't see your question? Email us and we'll give you a straight answer.
Is the audit really free?
Yes. If we take on your audit, you get the written report whether you hire us or not. We do it because it's the fastest way for you to judge whether we know what we're doing.
What access do you need?
View-only access to your ad accounts and, ideally, your analytics. We can't change anything with it, and you can remove it whenever you like. We won't ask for anything until you've applied and we've agreed the audit makes sense.
Who's behind Fenra?
Two senior paid media specialists with agency backgrounds. We keep our names off the website for now, but you'll know exactly who you're working with from the first call.
What kind of brands do you work with?
Ecommerce brands that pay for traffic. Fashion, home, beauty, health and specialist retail all work well. It matters more that you know your margins and want to grow profitably.
What does it cost after the audit?
That depends on how many channels you run and how much work the account needs. After the audit we'll give you a fixed monthly fee in writing, so there are no surprises.
Do you only do Google Ads?
No. Search and Shopping are our strongest areas, but we also run Meta ads and fix tracking. If a channel isn't right for you, we'll tell you.
APPLY 07 / FREE AUDIT
Apply for your free audit.
Tell us a bit about your shop and your ads. We reply within one working day. If it's a fit, we'll set up view-only access and get started.
No perfect brief needed.
A few honest details are plenty. You can tell us the rest on a call.
